Popcorn Queen. Popcorn Parade. Popcorn 5K Run. Popcorn Dinner.  Popcorn Float.

You name it; they make it out of popcorn in Valparaiso, Indiana.

 We were there to shoot the Orville Redenbacher Popcorn Festival in the summer of 1981 and we learned quickly that the locals are very serious about these kernels. 

 This extended weekend of events began with the Orville Redenbacher Pork Chop Dinner, which was a huge draw, attracting even Richard Lugar who is still serving as the US Senator from Indiana nearly 30 years later.  (Remember, these blogs were written in 2010). From there we moved on to a hectic few days of popcorn-themed events including the parade and a 5K Run. 

 Our client for this project was called the Midnight Media Group and - in this day of ponderous and dull corporate mission and vision statements - we’ll always remember their slogan – “Where Good Enough Is Our Very Best!!”