The Best Care in the Air
1984
Midwest Express
Back in 1984 we were still celebrating the food served on an airline. Scenes of nice meals being served, wine being poured and cabin attendants smiling warmly were the norm not the exception? When I looked at this video – a 10th anniversary piece we did in 1984 for Midwest Express – it was hard to believe the onboard scenes. But they were accurate. The shots of the airline’s chef preparing food were, in fact, taped in the company’s kitchen, not a studio. The comfortable cabin scenes were done on a real plane, not a mock-up. And those cabin attendants – real airline people, not actors. We remember Midwest CEO Tim Hoeksema and his team being as nice to work with, as the airline was to fly. We miss them. So put on your pith helmet and come along on our expedition to a lost culture – airline service.
This is 8-year old, Noah, working as an extra for the shoot.
And here’s the video: “Midwest Express. The Best Care in the Air. 1984 - 10th Anniversary VIdeo