Just before Christmas 1987 we got a call from a local advertising agency. They wanted us to shoot a marketing piece for a ski product. We wrote a cost-effective budget that called for shooting in Wisconsin. The next thing we heard was: “No, no. The shots must frame the Matterhorn in Switzerland.” By January we were in Zermatt. The behind-the-scenes story continues in this video : “SURPRISES: The Director’s Notes”