Krones
The First Video
Krones Manufacturing
When George Liberatore and I started MVP in 1980 not only was there no YouTube, there wasn’t even VHS. OK, the format existed, but hardly anyone had a player. When we shot our first corporate video, WMVS - Channel 10 (PBS in Milwaukee) thought it was so unusual that they sent a crew out to tape our crew.
When we started, a 30-foot Winnebago housed all of our equipment. We used it for multi-camera sporting events, but also to edit everything we shot. That meant a lot of long hours in very cramped quarters.
The project was a corporate overview for Krones, a Franklin, WI manufacturer of bottle-labeling equipment for the breweries. We taped at the Krones plant, at Miller and at Budweiser and kicked off 30 years of creating sales and marketing videos for Wisconsin businesses.
This clip is a shortened version of the finished Krones project, narrated by the late Merle Harmon, the first voice of the Milwaukee Brewers. (Special thanks to John and Mary Cary for letting us use their home for the kitchen scenes. I may still owe John lunch for this.)
Here is the Behind-the-Scenes video that Channel 10 shot.