In spite of winning multiple Cy Young Awards and being a member of the baseball Hall of Fame, Jim Palmer is best known for his work as a Jockey underwear model.

We worked with him and the Jockey team several times on a series of fun projects.

Jockey for Him.

Jockey for Her.

Jockey Hosiery.

We often shot these projects in the middle of the night because we couldn’t start setting up until the store closed at 9PM.