Better Bread. Better Video.
1996
Cousins Subs
Bread Baking Training
We’ve trained surgeons on how to do heart procedures.
We’ve trained mechanics on how to repair cars.
We’ve trained railroad workers on the best way to pull tie spikes.
But the training that smelled the best was the training we did for Cousins employees on how to bake bread.
Loaf after loaf. Take after take. More and more product went into – and came out of – the ovens. It was hard to get the crew to leave when the shoot was done.
This brief open and close to an early 1990’s “Sandwichmaking” training module for Cousins is one of dozens of pieces we did for that organization.
Once you watch it, it’ll probably be time for lunch….